You can't help but read
about the failing dot com companies.
But what the headlines don't tell you is why they fail.
One of the reason is lack of proper planning. People assume if they add dot
com to any type of service, they could prosper with out doing any homework.
( e.g. I sell bananas, let do bananas.com, WRONG)
The Internet is a tool like other business. You would not open a store in
the desert and expect to be rich if no one can find you.
Electronic commerce is a very powerful tool and many companies abuse its
premise. At the same time many companies, especially small businesses, ignore
the power of ecommerce.
Pretend we are a supplier of envelopes. At the very
least, we could use some type of ecommerce to improve our company.
For example, we could make it easier for suppliers to order and track
supplies. We could even use the tools of ecommerce to generate purchase
orders filled out with the correct information we need. This would save our
staff and the clients time. It also would ensure the format of each purchase
order is the way it should be.
Any company should at the very least use ecommerce to display their most
current inventories, pricing and current specials.
Just remember all types of ecommerce need to be designed from the beginning
with the intention of saving money and improving sales. The biggest mistake
of failed dot coms is they try to exploit ecommerce to bring new sales
without first looking at themselves and how their business is operated.
You do not need to necessarily increase sales to save money or improve
operations. But, operating more productively results in more
satisfied customers which leads to new business.
Contact us today for a free estimate on how a powerful ecommerce solution
can save you money and improve your operations.
Click here to receive a
free no obligation programming estimate |
